We all know someone who “does design.” They downloaded Photoshop once. Maybe they made a church program or a mixtape cover back in 2015. Now they’re your go-to for flyers, logos, and business cards — because they’re family and it’s free.
We get it. It’s tempting. But here’s the truth:
Your cousin is not a designer — and your brand deserves better.
1. “It’s Not That Deep” — Yes, It Is
Design isn’t just about slapping text over a background and calling it done. Good design:
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Communicates your message clearly
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Builds trust
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Represents your brand personality
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Converts attention into action
Bad design? It confuses people. Makes your brand look messy. And worst of all, it costs you money and credibility.
2. The “Hook-Up” That Hurts Your Business
When you use free labor, you get what you pay for. We’ve seen it all:
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Pixelated logos
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Flyers with six different fonts
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Social graphics that look like ransom notes
Your cousin might be good with computers — that doesn’t mean they understand layout, color theory, visual hierarchy, or how to prep a file for print. And when that flyer goes out with your name on it, it’s your reputation on the line.
3. Design Sets the Tone — Even If You Don’t Realize It
Your visuals send a message before you say a word. Are you telling people:
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“I’m serious, professional, and worth your money”?
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Or “I just threw this together, hope you figure it out”?
Your cousin may have good intentions. But your business isn’t a favor — it’s a brand. Treat it like one.
Ready to Upgrade?
You don’t need a full agency. You just need someone who knows how to make your brand look like it knows what it’s doing. That’s where we come in.
We design flyers that stop the scroll, look amazing in print, and help people actually remember your business. No stretched-out logos. No blurry images. No cousin drama.
